In 2026, 65% of agencies had a client pull work in-house. Why AI stops the insourcing-outsourcing cycle turning this time, and what it means for creative and media hiring.
The case for ending the AI taboo in the creative and media industries.
Most studios, agencies and media companies now have AI somewhere within their pipelines and workflows. That is no secret. What…
What’s really preventing AI adoption across creative and media
A new Creative UK report for DCMS found creative companies aren’t short on AI ambition. They’re short on the leadership and governance to act on it.
INKubator and the Future of Animation Studios
Netflix INKubator, the streamer’s new in-house animation studio, launched in March. while the launch made a few headlines, most of…
The Portfolio Paradox: Why traditional portfolios are outdated
Most studios, agencies, and enterprise companies across creative and media production are deploying AI in live pipelines. The use case…
Creative Industry AI Blame Game
The Institute of Practitioners in Advertising (IPA) published its 2025 Agency Census last week, reporting on staffing across its member…
What the best AI talent sees that you don’t
Most studios and agencies now need AI capability, and the budget exists. The hiring is where it comes apart. What the best talent reads in your process, and what the studios getting it right do instead.
How Creative Tech is Discreetly Building its AI Capability
The visible AI hiring market in creative tech is quiet. Few senior roles on the job boards, little public movement,…
Six Emerging AI Creative Roles That Don’t Yet Have Official Titles
The Complete Guide to Hiring for New Creative Technology Positions Before Your Competitors Do
The Reverse Brain Drain, From Gaming to an AI Career
Gaming shed more than 15,000 jobs in 2024 (Kotaku, 2024). Unity cut over 25% of its workforce, Epic 16%, and…